Mason / Industries
By Shreyan Rajesh, co-founder of Mason · Updated 9 November 2026
The short answer
This is lead generation by industry, built from research we ran. Each page takes real purchases in one market and compares the year before the purchase with the year before that. It shows what we see in the market, what came before a purchase, which signals held up, which did not, and what is working.
The markets
Four markets so far
brands that hired an outside accounting firm
Ecommerce accounting
For bookkeeping and accounting firms that sell to ecommerce brands. A new finance or inventory system, a new sales channel and outside money rose before the hire. Most growth events did not.
companies that bought a website, commerce or portal build
Enterprise web, commerce and portals
For digital agencies and integrators. A core system going in and new test web addresses rose before the purchase. Leadership changes, launches and acquisitions did not.
robot makers and integrators that bought a hand or gripper
Robotic hands and grippers
For makers of robot hands and grippers. Robot software going in, a new production or data team and first people in a new country rose. A product launch on its own did not.
consumer brands that hired an email and SMS agency
Email and SMS retention agencies
For agencies that run email and SMS for consumer brands. No event rose before a brand hired an agency, so the page shows where deal dates live and the checks that stop you pitching the wrong brand.
The method
How each page is built
Every page starts from companies that actually bought, not from a list of companies that might. We look at each buyer twice: the year before the purchase and the year before that. An event that is just as common in the earlier year tells you what kind of company buys, not when.
- No client, buyer or competitor is named, and nothing on a page should let you work out who they are.
- Every number sits beside its count, like 13 of 28, so you can see how small the base is.
- Each page says plainly which signals did not hold up and where the research stops.
The same method sits behind our case studies. If you want it in one place, here is how we research a market.
Your market. Your past deals.
Want this research run on your own market, with your own past deals?