FOR B2B SALES & LEAD-GEN AGENCIES
Buyer research and daily prospecting for the campaigns you run for your clients.
Build a client’s buyer search ↗
BEFORE THE CAMPAIGN BEGINS
Right industry. Right size. Right title.
Still no clear reason to buy today.
Every client has a different buyer.A funding round might matter for one offer and mean very little for another. A useful signal has to connect to what your client sells.
Personalisation can’t fix timing.Your team can write a relevant message. But a LinkedIn mention won’t create a need that isn’t there.
Your team needs more than contacts.They need to know what changed, why it matters and who owns the problem—before the campaign begins.
You know how to start conversations.
We help you find the buyers worth starting them with.
OUR THESIS
Better leads start
before the first message.
You run the campaigns.
You own the client relationship.
You’re accountable for lead quality.
Mason does the buyer research
and finds fresh accounts for each client.
So your team starts with evidence.
We find companies with a reason to need your client’s offer.
Your team gets the accounts, decision-makers and context
to run more relevant outreach.
Learn why people buy
your client’s offer.
Find fresh accounts
showing those signals.
Give your team the
context to reach out.
A new client sends an ideal customer profile. You build a list using industry, size and a few promising events. The campaign becomes a test of those assumptions.
You can spend weeks refining the message when the real question is whether those companies need the offer at all.
We study recent purchases of products or services like your client’s, focusing on deals that fit the agreed customer profile.
We trace what happened before those purchases and speak to buyers about what made them act. Then we compare the patterns across deals.
Your team gets specific segments and buying signals for that client’s offer—a stronger foundation for targeting and messaging.
launched a subscription
and hired a retention lead.
entered a new market
and introduced a loyalty programme.
We saw you started working with Competitor A. What changed that made you invest in email retention services?
Decision maker · Deal 01
Decision maker · Deal 02
Decision maker · Deal 03had at least one of these 10 events happen before purchasing.
Confirmed by the buyers themselves
as reasons they decided to buy.
We connected with the buyers.
They confirmed what mattered.
Your team is maintaining enrichment tables, databases and workflows across several clients. Every new campaign needs another list.
The contacts may be accurate. The filters may be right. Neither establishes whether the companies have a reason to buy now.
We build a separate search around each client’s validated buying signals, industry, geography and customer profile.
Custom data collection and monitoring find companies showing those signals. We keep the supporting evidence alongside each match.
We identify the relevant decision-makers and check contact details. Your team gets fresh accounts to work, without rebuilding the sourcing process.
Each client gets their own buyer search. Your team gets a reason for every account.
7:00AM
New York · ET
A new day. Your next customers.
09 OCTOBER · DAILY SEARCH
SIGNAL 01New market + loyalty programme
Last 24 hoursSecretary of State · Form 304
/news/texas-launch
Our first stores in Austin and Dallas are now open.
sitemap.xml → pages.xml
/policies/rewards-terms
Earn points on every order.
Redeem for rewards.
companies showing
both signals.
COMPANIES SHOWING BOTH SIGNALS
01 / INDUSTRY
Hey John, here’s today’s update.
We found 80 companies showing both buying signals in the last 24 hours.
We’ve also found 360 decision-makers across those companies. Your list is ready to review.
Review today’s matches ↗A name, a title and an email address leave your team to work out the rest. Why this company? Why now? What should we say?
That research either gets repeated by your team or skipped under pressure to launch. The pitch ends up doing all the work.
Each account comes with the buying signal, supporting evidence and relevant decision-makers. Your team can see why it belongs in the campaign.
Use that context to choose the angle: the change in the business, the problem it creates and how your client’s offer could help.
You run the outreach and follow-up. Bring back feedback from replies and sales conversations so we can refine the account selection together.
Mason handles the buyer research and prospecting. Your agency turns that context into conversations.
The account.
The evidence.
The contacts.
Built for your client.
Ready for your team.
BUILT INTO YOUR CLIENT DELIVERY
Start with one client and one offer. Build a better source of leads around what that client actually sells.
Share the offer, target market, ideal customer profile and exclusions. Agree what makes an account useful to your team before we start.
Mason researches purchase patterns, identifies signals and builds the daily account search. Each client’s targeting is specific to their offer.
Use the accounts, contacts and evidence in your campaigns. You own the messaging, outreach and client relationship. We refine the search with your feedback.
